Hughs Blog

Let go of outcome

My father once said to me that the best way to buy a house is to not want it. That one took a while to sink into my 18 year old brain. Eventually I realized that what he meant was to avoid falling in love with the outcome.

I was on a conference call earlier today and the question came up about how to approach new clients. I suggested to make the call, but to not have any outcomes in mind. In other words, just make it an interview call: you are calling to see if there is a potential to work together. That’s it.

When the pressure (self inflicted, of course!) for a sale is removed you are free to be yourself, relax, get creative and get to know the client. And (drum roll please) the punch line is that you often will get what you were after anyways. If you are shopping for a house, you might negotiate a better deal because you are willing to take some risk. And if you are after a new client you may well appear more relaxed and confident and more likely to handle the job professionally.

So go for it! Let go of outcomes and you might just get what you are after.

Tags: culver

This Column has 1 Comment

1. Patricia

   Posted On: October 26, 2009

   Nice one. The photo is a great companion to the blog.