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Category Archives: Hughs Blog

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The two greatest lies.

Maybe there are others, but it strikes me that there are two lies that we get suckered into that trump all others. See if you agree. The first lie is that some thing will make you happy. This is the lie of the marketing agencies, the travel bureaus, self-help authors,…

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Watch out for inertia

I was giving a talk in Toronto today to the very-cool team in the Telus marketing department and I shared some thoughts about business heroes that I thought you might like. I’ve always been impressed by heroes of the business world. Who couldn’t admire Ted Turner who brought us the…

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How will you age?

Maybe you haven’t heard of Ken Dychtwald, Ph.D – I hadn’t either, but you need to know what he’s talking about. After 35 years studying that 78M person bulge in our demographic curve, known as Baby Boomers, he knows a lot about what’s going on as we age. The biggest…

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Efficient or Effective-what’s your eff’n choice?

Here are two words that are spending a lot of time in my sentences lately: ‘efficient’ and ‘effective’—and they’re very different. When we become more efficient we get better and faster at something like responding to our email, scheduling, or filling in forms. But, when we become more effective we…

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How to go on vacation

You’ve been there: the vacation you’ve been looking forward to all year is three days away and now you’ve run out of time. Everything you’ve procrastinated about at work is now due, the kids need a bunch a gear for the trip, plus there’s cleaning the house for the relatives,…

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