You have great content, done your research, and have a killer story. So, why did the audience feel cold and your favorite joke fall flat? Being a successful speaker is not just about marketing and flashy web sites – the highest paid professional speakers are also the best on stage.If you want your career as a seminar leader or keynote speaker to truly excel you need to understand the art of the presentation. You need to know how to research your audience, how event planners measure your performance, how to engage reluctant audiences, and how to sell product.Stories of overcoming hardship, and funny videos off YouTube aren’t enough – you need a complete package of before, during, and after your performance that wows every audience and thrills every event planner.
ONE OF THE MOST EXCITING INDUSTRIES.The good news is that this is one of the most lucrative, exciting industries to be in. Where else can you earn six or seven figure incomes working 50-70 days a year? Where else can you reach so many people with your message and help so many lives? Where else can you travel the world and get paid to do it? But, you have to be great on stage. And you can’t be great on stage until you learn how audiences work and how to work an audience. WHY I AM GIVING THIS TO YOU?For over 20 years I have been perfecting the craft of presenting. I have delivered the speech of my life and received a standing ovation one night and bombed the next. I have presented to 10 people in the back of a cold, poorly lit church using a sheet for a projection screen and stood in front of 1,000 people at sold-out conferences. I have lost my voice the night before a major presentation and, at another event, stepped on stage only to realize I’d lost all my notes. And through this journey I have been perfecting my craft. I AM A STUDENT OF THE CRAFT.I am a student of the craft of presenting and I realized a long time ago that if this was going to be my profession, I needed to be constantly learning and improving. And as a student of the craft, I have successfully built up a lucrative speaking career. Imagine knowing that without any marketing (and no cold calls) enjoying a mid-6 figure income, just from speaking fees. What other industry can you enjoy that level of income and only travel for clients 50-55 times a year? Through my journey, I discovered that with certain techniques you can win over any audience. The trouble is that most speakers invest very little time improving presentation skills – usually they just work on content. So I created the Advanced Speaker Academy. This is your opportunity to move from pretty good to really great on stage and earn more. My objective at Advanced Speaker Academy (ASA), is to equip you with the tools and strategies you need to blow your audience away, bring them to their feet, and thrill your client. That’s it: better performance equals much, much better career. |
THE ASA FORMULA
Define – learn how experts take what they already know and turn it into a speech that commands top-dollar and defines your place in the market. You are probably working too hard and still not getting the results you want. It’s true – most speakers over-work their content. They include too many quotations, bullet points, research facts, and stories. The audience doesn’t want a university lecture; they want to be entertained and to learn. I will show you exactly what needs to be in and what definitely needs to be out of your presentation and how to write your program description so it sells. This will save you hundreds of wasted hours and make you more powerful on stage. Design – discover time-saving tricks for crafting a persuasive, entertaining, and relevant speech. Great content isn’t enough! Your speech needs to follow a specific order for the audiences’ inner-critic to accept it. I will teach you how to use my speech template to organize your content into a specific order that will have every audience “leaning in”, and loving your message. Not only will this format save you time, you will know what to work on, what to improve, and what is perfect, before you start to create your speech. Deliver – what to do (and definitely NOT do) to have your audience wanting more and thrill the decision-maker. There are always two audiences: the delegates and the decision maker. Both have different needs and both need to be thrilled with your performance. I will teach you specific techniques for “warming up” your audience and winning them over in the first three minutes. I will also give you a check-list of event planner needs you must satisfy if you are going to be hired again. This is one of the most over-looked parts of your performance and one that will guarantee you get more business. Destiny – create an “after unit” system that takes feedback, observations, and testimonials and turns them into gold. How you create long-term success doesn’t end on the stage. Your job is to prove to your client that you care about results (and not just the fee). I will walk you through exactly what we do with every client so that they are always impressed and guarantee we get referral business. Each event builds your career. You will also learn how to collect delegate contacts, get client testimonials, and sell more product. |
SECRETS OF THE TRADE.Once you learn and practice these skills your presentations will have more impact and you will automatically generate more referral business. It’s simple: people want to promote people they like and can learn from. And that person should be you. Here is just some of the powerful content you will get in this two-day program: - Why you need to own the audience in three minutes (and how to do it). - Get guaranteed 100% audience participation with the 90-second dyad. - The trick to always finishing on time – even when they start you late. - The secret of a framework – how to create it and use it. - How to ensure the MC doesn’t mangle your introduction. - The tricks of using PowerPoint to make you look good. - How much content to customize and how much should be boiler-plate. - Writing the perfect program description that makes them want more. - The 5 things you must do to thrill your client (the event planner). - Why you need to always get testimonials (and how to do it). - The 10 most common mistakes speakers make (and how to avoid them). - The seven ways to improve your program description to sell more. - What needs to be in your three-minute close to bring them to their feet. - Why you need three speaker’s bios (and how to write them). |
FREQUENTLY ASKED QUESTIONS
I’m an experienced speaker, will the room be full of beginners? Yes, there will be a range of experience in the room, that is to be expected. However, we are attracting people that have some experience already and want to get better. I’m new to the industry, will this help me? Call us to learn more. The kind of experience you have and where you want to go as a professional speaker will determine whether this is a great fit for you. Speakers all have different styles, will I be able to apply everything I learn? This program is all about you. You will learn how to craft your opening lines, tell a great story, and close on time. Of course, I will give you loads of examples of how I deliver my speeches, but will also help you translate this knowledge to your speech and your business. I’m a seminar leader, will this help me? YES! Absolutely. I spent almost 10 years exclusively as a seminar leader and I know that you need to kick-butt in the classroom as much as on stage. I can’t make your dates, will this be available on-line? No, the nature of this program is that it needs to be delivered live. I might be able to put part of the program on-line in the future, but for now it is all live training. I teach Chihuahua’s circus tricks. Will this course help me grow my business? Sorry, we can only promise so much. |
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